Data Protection, Cookie Consent, and Prices

A legislative process is currently ongoing in the European Union to supplement 2018 General Data Protection Regulation regarding ePrivacy regulation. The intended complete data protection policy significant areas. One addition would be for service providers on Internet, who obtain consent of their users via an opt-out provision, always provide a paid alternative without disclosing data. This procedure essentially aimed at overcoming “cookie fatigue”, which can observed many cases. simple economic exchange model shows that users, as subjects, are basically faced with choice paying monetary price will also preserve privacy or using Internet services “for free” while negating preferences. individual demand coincides socially optimal only if there effective competition markets and sufficiently informed. In online laboratory experiment students Leuphana University Lueneburg, between-subjects design was applied control group had option either “pay” use artificial intelligence DeepL cookies by surrendering abstain from altogether, two treatment groups additionally given fee so not violated. To tested whether “monetary privacy” better reflected users’ preferences than current cookie solution. results show it much less common remunerated disclosure waived entirely.